The Wikipedia entry states that Google+ is a multilingual social networking and identity service owned and operated by Google Inc. It is the second-largest social networking site in the world, having surpassed Twitter in January 2013. It has approximately 359 million active users.
Yes, that's right, Google+ has surpassed Twitter! Yet, despite its increasing prevalence, many are still ambivalent about what the social networking service is and how it can benefit them.
To better explain what Google+ is, it is a social layer that integrates Google products/ services such as e-mail, search, blog, Youtube and so on. By adding a social layer to this integration, Google is using your data to create a more personalized experience across these platforms.
As Eric Schmidt said:
“We’re trying to use the identity infrastructure to make the Google products really interesting. The most obvious one has to do with like You Tube recommendations search recommendations so forth, so on. We can do this based on who you are accurately and more so who your friends are.”
The key shift here is social. Previously, Google surveyed links and connections between sites. Google is now looking at connections between people.
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