Video can express a great deal more than static text and in a way that can be more colorful and interesting to your audience. Video can even be easier to understand and more informative, particularly if you have a more complicated business model or product/ service you are evangelizing.
In times past, business owners may have felt daunted about creating video. Now, with applications such as Vine and Instagram video, it is easy to create and share videos. The benefits of this are manifold.
1. It's cheap: You do not need to hire a production crew or buy/rent a sophisticated camera. With Vine and Instagram, you can film right from your smart phone if need be.
2. Promote products/ services: Video is a great way to display the products or services you offer. A visually strong product is better represented through video than even the most articulate of written descriptions.
3. Personalize: Video gives you an opportunity to show who you are or express what your company is all about! This will give your audience more insight into your culture and create more connection. Per the touted adage in writer's circle, show don't tell! By showing your audience your message, it is considerably more credible and authentic.
4. Educate: Video provides a platform to educate your audience and provide information. This may be done to directly provide information about your company, products or service offering. It is also a way to showcase your expertise in your given industry by producing your own video podcast.
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