Offer Your Fans Discounts and Rewards
Encourage fans to like your page by offering them something in return. Deals and reward offerings can include free content such as ebooks and video downloads as well as discount codes and coupons. For instance, you can generate a discount code that your fans can use through your website for their purchases. There is a "deals" tab available on your page. Simply go to the "edit page" section in the top right corner and select "deals."
Create Contests
Contests are a great way to create buzz about your company or brand. They also help create engagement/ participation with your fans and can inspire increased loyalty from those fans. Examples of contests may include asking fans to submit artwork, provide feedback about current product/ service offerings, answer trivia questions, etc. You can offer discounts and unique prizes to contest winners. Do not be afraid to use your imagination; prizes relevant to your business such as merchandise, free trials of your product/ service are always sound choices. You can be even more adventurous and offer event tickets, trip giveaways, consumer electronics, etc. Be original!
Hosting Events
If you are looking to have a launch party for a new product, host a press conference, schedule a seminar or promote any sort of event for your business or brand, be sure to use the Facebook "events" feature. You can create open or private events. Open events are available to the public. Only those who are invited can RSVP closed events. You can increase your likes through closed events by allowing invitees to invite their friends. When creating events, be sure to enable the event wall so that fans can post information or ask questions about the event.
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